Updated: Sep 18, 2018
I mean what did you expect? With it's vougish synths & beats, "Promises" commands you to move your body. It's no reason that the music video for this late summer hit was based on Ball Culture. Recently popularized to the masses with FX's critically acclaimed show "Pose" (created by Ryan Murphy), "Promises" pays tribute to the New York vouging club scene. With its captivating beat, the song subconsciously makes you dance even as you're sitting.
If you aren't aware what a ball is here is the actual definition.
Ball culture, the house system, the ballroom community and similar terms describe an underground LGBT subculture in the United States in which people "walk" for trophies and prizes at events known as balls.
The video directed by Emil Nava - who also worked on visuals for "One Kiss" and "This Is What You Came For"- takes you on a trip you never knew you needed. Sam, in the video strutts his stuff down the catwalk as model Winnie Harlow serves face and poses with the dancers. Calvin, whom makes made his obscure appearances throughout the video, flashes us with his appropriate neon-colored outfits.
Ball Culture is "a full on fantasy", that's according to one of the dancers in the music video. This movement in the LGBTQ+ community is where people not only go to be accepted, but celebrated. The song itself just makes you want to strut down a runway with your friends, or even just a a full-fledged dance party. It's only right that the music video gives us a glimpse into what really goes into a ball. This anthem is the perfect end to the list of summer bops for 2018.